Listing video
Residential
Four kinds of listing video, from a short vertical reel to a full property video. What each one shows, how long it runs and which listings it suits.
At a glance
- 01Spotlight social media reel
- Length
- Short vertical cut
- Format
- Vertical, for social media
- Included in
- Spotlight and Professional
- 02Cinematic video
- Length
- 1 to 2 minutes
- Format
- Horizontal, for websites and the MLS
- Included in
- Professional
- 03Luxury video
- Length
- 1 to 3 minutes
- Format
- Horizontal, with a Luxury social reel
- Included in
- Luxury
- 04Estate video
- Length
- 3 to 5 minutes
- Format
- Horizontal, with three vertical reels
- Included in
- Estate, proposed
Example: vertical listing reel, Santaluz Residence
01 · Short vertical cut
Spotlight social media reel
A short vertical video made for phones. It moves through the best rooms and the outside of the home, edited to music, so the listing can go out on Instagram, TikTok and Facebook as soon as it is ready.
Best for
- Putting a new listing in front of buyers on social media
- Coming soon and just listed posts
- Agents who share listings on their own accounts
What you get
- Vertical 9:16 format
- Edited to music
- Delivered in 2 to 3 days
Included in Spotlight and Professional
Example: La Costa Residence, 1:41
02 · 1 to 2 minutes
Cinematic video
A 1 to 2 minute video that walks through the home in the order a buyer would see it, with steady, slow camera moves and music. It gives buyers a feel for the flow of the home before they visit.
Best for
- The MLS video link and the property website
- Email campaigns and YouTube
- Most listings that need more than photos
What you get
- 1 to 2 minutes
- Horizontal, edited to music
- Delivered in 2 to 3 days
Included in Professional
Example: Rancho Santa Fe Estate, 2:58
03 · 1 to 3 minutes
Luxury video
A longer video with more time in each space, a day to night edit that carries the home from daylight into twilight, and an introduction from the agent on camera with voiceover. A Luxury social reel is cut from the same shoot.
Best for
- Higher-end listings where the setting and the evening matter
- Agents who want to introduce the home themselves
- Listings marketed on the agent's own channels
What you get
- 1 to 3 minutes
- Day to night video edit
- Agent intro and voiceover
- Luxury social reel
- Delivered in 3 to 4 days
Included in Luxury
ProposedAsk us about Estate for your next listing04 · 3 to 5 minutes
Estate videoProposed
Our most complete listing video: 3 to 5 minutes, led by how the home is lived in, with the agent on camera and licensed music. A separate twilight visit adds twilight video, and aerial video shows the setting.
Best for
- The top of the market, and homes with land or views
- Launches with marketing before the listing goes live
- Listings that need content for several weeks
What you get
- 3 to 5 minutes
- Separate twilight visit
- Aerial video
- Three vertical reels: a teaser, a walkthrough and one led by the agent
- Coming soon teaser video
Included in Estate, proposed
Questions about listing video
Which video should I choose?
For most listings, the cinematic video in the Professional package covers the MLS, the property website and email. Choose the Luxury video when twilight and the evening are part of the appeal, or when you want to introduce the home yourself. The Spotlight reel is the quickest way to get a listing onto social media.
Do I have to be on camera?
The Luxury and Estate videos include an introduction from the agent on camera. The reel and the cinematic video show the home only.
Can I add a reel or a video to a package?
Yes. Extra reels and videos can be added when you book in the portal.
How long does editing take?
Reels and cinematic videos are delivered in 2 to 3 days, Luxury videos in 3 to 4 days and Estate videos in 3 to 5 days.
Ready to book?
Choose a package in the booking portal. Extra reels and videos can be added when you book.