Editorial photography
Residential
Editorial photos are lit with flash, composed and styled room by room, and finished by hand. They take more time to make than HDR photos, and they look closer to a magazine than a typical listing. Add them to any package.
HDR and editorial, side by side
The same room, photographed from the same spot both ways. Choose a room, then drag across the photo to compare.
What changes
- 01
True color
Flash keeps white walls and cabinets white, without the warm or gray cast a blended HDR photo can leave.
- 02
Windows that hold the view
The windows are exposed on their own, so the view outside stays as clear as the room inside.
- 03
Depth and contrast
Light is shaped room by room, so furniture, ceilings and finishes keep their depth instead of looking flat.
- 04
Composed and styled
Each frame is set up like a magazine shot, with straight verticals and the room styled before we shoot.
Which to choose
| HDR | Editorial | |
|---|---|---|
| How it is made | Several exposures of each room, blended | Flash exposures of each room, finished by hand |
| The look | Bright and even | Natural color, clear windows and depth |
| Best for | Most listings, the MLS and listing sites | Higher-end listings, print, builders and designers |
| Included in | Every package | An add-on to any package, and part of the proposed Estate package |
Editorial work
From two recent editorial shoots: remodeled homes in Oceanside and San Diego. Choose a shoot, or browse them both.
An add-on to any package
Book Spotlight, Professional or Luxury and add an editorial set for the rooms that matter most, or for the whole home. Tell us when you book, or ask us first, and we will plan the extra time on site.
Questions about editorial photos
How is editorial different from HDR?
HDR blends several exposures of each room into one photo, quickly and consistently. Editorial photos are lit with flash and finished by hand, which keeps color true, windows clear and rooms full of depth. HDR suits most listings; editorial is for the ones where the photos carry the marketing.
Can I add editorial photos to any package?
Yes. Editorial photos can be added to Spotlight, Professional or Luxury, for a few key rooms or for the whole home. They are part of the proposed Estate package.
Does an editorial shoot take longer?
Yes. Each room is lit and composed by hand, so an editorial shoot needs more time on site than an HDR shoot. We confirm the schedule when you book.
How do I book editorial photos?
Ask for editorial photos when you book, or contact us first and we will add them to your package.
Planning a listing that deserves it?
Tell us about the home and we will suggest the rooms an editorial set should cover.